A Understand the needs of the client and collect all available data, opinions and research.
Throw the creative net wide to gather the full range of factors and influences which may contribute to the project.
Include the client team in an open-minded and stimulating brainstorming process which challenges preconceptions.
Refine all the ideas to date and extract the essence for the most appropriate solution.
Clearly communicate the vision for the project through design.
Implement and deliver the project on time and to budget.